Blue Frog Jeans was founded in Amsterdam in 2016. Driven by the philosophy that every woman should feel confident, no matter what age, shape or background.

We started as a plus size jeans label, but since we feel that every woman desires a good pair of jeans we are developing more sizes and therefore an identity that fits our philosophy. A brand with a clear vision and with that in mind we created a new logo and a new name:

BF JEANS

Every collection is based on function over form. We aspire to design a perfect and comfortable fit, combined with refined washings and details. Inspired by people, innovations and seasonal trends we translate that in our
timeless and classy designs.

WHERE TO BUY

Check out where to find BF Jeans near you

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